web site notes
formula for success
research - design - maintenance.

telephone 713 776 2100

Research of your business customers and what are searching,
making markets for them, information + speed + navigation.

Market response, updates, submissions, news groups,
building your business community contacts.

Web site guidelines for success.      

Research your competition
URL that incorporates your business
Information content knowledge base 20 pages
Build web site community links
Good web site connections
Promotion and maintenance
(two web sites are better than one).

T1s and T3 can be purchased from local phone companies in the form of upper end DSL lines. We offer service for large numbers of customers with an OC-3 or better connections. The more customers per machine, the more horsepower needed to make sure the server and your web site responds quickly. A sluggish server will lose you customers.

What can we do for you click here.

Spam Is Bad

All major search engines penalize sites that attempt to "spam" the engines in order to improve their position. One common technique is "stacking" or "stuffing" words on a page. This is where a word is repeated many times in a row. If the search engines spot a spamming technique, they may downgrade a page's ranking or exclude it from listings altogether. The items below cover design elements that could cause a spam penalty.

Invisible Text is Bad 

This is the technique of placing text on a page in the same color as the background, making it invisible to human viewers. Many search engines either refuse to index this text or will not index any page containing spam invisible text.

Tiny Text is Bad

This is the technique of placing text on a page in a small font size. Pages that are predominantly heavy in tiny text may be dismissed as spam. Or, the tiny text may not be indexed. As a general guideline, try to avoid pages where the font size is predominantly smaller than normal. All of the major search engines say they index the full visible body text of a page, though some will not index stop words or exclude copy deemed to be spam.

Link Popularity Helps Deep Crawl

All search engines can determine the popularity of a page by analyzing how many links there are to it from other pages. Some engines use this as a means to determine which pages they will include in the index. The more sites that you can get to link to you, the better! Each new document encountered by the spider is scanned for links, (your links and recoprocal links other sites) are either traversed immediately or scheduled for later retrieval. Theoretically, by following all links starting from a representative initial set of documents, a spider will end up having indexed the whole website. Spiders can never reach pages that are customized via cookies or pages using any JavaScript or Java tricks that affect their content. Some spiders cannot even understand frames.

Learned Frequency

A number of search engines can learn how often pages change. Pages that change often may be visited more frequently.

Paid Inclusion

Paid inclusion a search engine mat offer a program where you can pay to be guarantee that your pages will be included in its index. This is necessary for web sites with frames of flash format and does not guartee on mean search engine returns or results only inclusion.
This is NOT the same as paid placement, which guarantees a particular position in relation to a particular search term.
Buying Your Way In - advertizement spots are helpful for more immediate results and site presents only, the monemt the paid ads stop so do the results.

Keyword buying campaigns cost from $ 300 to $ 10,000 per month.

Cool graphics entertain, good information/content is what sells there is
no substitute for a well made web site.

WEB Search Match

ALL the words in a query are required to be physically on the page to consider it a match. We make sure the product keywords that might be used together in a search appear together on the page, or are at least are in close proximity to each other.
Obtaining a domain name with your Keyword in it may significantly affect your score on Google. Including the product keyword in a sub pages directory name page name helps. Secondary domain name and websites for this purpose for additional sales is effective.

What can we do for you click here.

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